Art of Window Painting Chapter Preview
Window Design Layout:
This chapter gives you the basic concepts of layout…how to
make your window design appealing and effective…things to
avoid…shortcuts and trade secrets. Many of the artist’s
photographs are used to clarify these concepts.
Addresses types of lettering and tips on fancy or plain letters,
when to use them, when not to use them. Information is given on
how to make an artistic statement even with letters. Photos and
drawings are used as aids to understanding.
Explains how to achieve good spacing and includes an excellent
visual on how to space different combinations of letters. It
explains how to deal with unpainted areas (or dead space) and the
absolute necessity of good spacing to a window advertisement and
Gives information on mixing colors and coordinating opposites, the
positive and negative aspects of using a lot of color, and how to
balance the use of a lot of color. There are tips on how to ‘fade’
(blend) two or more colors together to give a more interesting
look to your letters, bullets or artwork. Photos are used to
Explains the use of artwork even for those who might not think
that they are very artistic. There are points on the use of
fillers, simple artwork, and artsy words, how to highlight plain
black letters, and to add colorful artistic accents to your
This follows the artwork chapter and is intended for your
enjoyment, to give ideas and to show a visual review of the
different concepts taught in this book.
Tools of the Trade:
Show you what we’ve used and believe are most necessary in
starting a window painting business or for window painting in
Teaches you many techniques used for pricing different types of
jobs. It gives pointers on how to gage your pricing when you start
out in this business and more.
Gives advice on how to deal with many types of situations
professionally. There are numerous sales tips to arm you so that
when you go in to speak with a potential client you have good and
logical reasons as to why they need and can use window painting.
There are points to help you come across confidently and how to
develop a good rapport with your clients.
Helps you deal with certain obstacles you may encounter, ensuring
satisfied customers, safety, and numerous problem-solving points.
TAG (To Achieve
Speaks about how Window Painting can be used as a tool in which to
point our at-risk youth giving them a reachable, viable, exciting
and rewarding avenue for their artistic expression. It also shows
how it can open the door to many opportunities for these talented
young people. Photos used to enhance awareness.
Gives points on the aspect of painting vehicle windows for
advertising and the prospect of adding this to the many
opportunities that Window Painting brings your way.
Paint A Window From
Start To Finish:
This chapter ties it all together with a step-by-step, illustrated
tutorial on painting a window ad from start to finish. Also
included is an explanation of advertisement packages that can
either be offered to your customers or simply used as a guide for
yourself on painting the same ad in three different ways, starting
from the most economic, to the next level, and ultimately to the
best and most elaborate (where you get the most pay and your
client gets the greatest visibility).
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